During periods of economic uncertainty, the knee-jerk reaction for many business owners is to slash their marketing budgets. However, taking measured approaches and making strategic decisions can lead to better outcomes. This article provides practical tips on how to manage and maximize your marketing budget during choppy economic waters, allowing your business to thrive despite […]
A Guide to Captivating Audiences In today’s interconnected world, the fear of missing out (FOMO) has become a powerful motivator for individuals. It’s that nagging feeling that everyone else is experiencing something amazing while you’re left out. As event organizers, tapping into this phenomenon can help you generate excitement, boost attendance, and create a buzz
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If you’re planning an event, whether it’s a conference, concert, or product launch, you want to make sure that you get as much publicity as possible. One of the best ways to do this is by creating a press release. A press release is a written statement that is distributed to the media, announcing something
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Are you an event organizer within the cultural sector? If so, you know how important it is to create an unforgettable experience for your attendees. But what makes an event truly memorable? How can you make sure your cultural event stands out from the rest? One key factor is personal alignment, which refers to the
Unlocking the Secrets of Attendee Engagement at Cultural Events Read More »
How to Use Social Media to Reach Your Target Audience and Maximize Attendance Promoting an event on social media is a crucial aspect of event planning. Social media platforms offer an unparalleled opportunity to reach out to potential attendees, generate buzz, and build excitement before, during, and after the event. In this article, we’ll discuss
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Events for marketing have become increasingly important in recent years, as businesses strive to create more personal and memorable experiences for their customers. While virtual communication has become ubiquitous, it lacks the face-to-face interaction and experiential qualities that events offer. In this article, we’ll explore the eclectic value-creation potential of events for marketing, and why
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Planning an event can be stressful, especially when it comes to selling tickets. In today’s digital age, consumers are looking for more than just a simple online transaction. They want an experience, and that includes the process of buying event tickets. Recent studies have shown that positive experiences increase the likelihood of booking intentions and
Have you ever noticed how the memories you make at events with your loved ones tend to stay with you for a long time? Whether it’s a concert, festival, or sporting event, there’s something special about experiencing these moments with your family. A recent study conducted in Rotorua and St Albans confirms this notion and
Family Fun: How Community Events Strengthen Bonds and Enhance Quality of Life Read More »
This article is based on a 2020 study from Krzysztof Celuch: “Customers’ experience of purchasing event tickets: mining online reviews based on topic modeling and sentiment analysis”, University of Torun. As the saying goes, there’s nothing quite like face-to-face interaction for building strong relationships and making business deals. This is why event marketing remains a
Bringing the Power of Event Marketing to Your Company: Best Practices for Success Read More »
