Author name: Julie Renson

Sustainable Event Communication: How to Avoid Greenwashing In a world where consumers are increasingly aware of the environmental impact of their choices, promoting your event as sustainable offers a significant advantage. However, it is crucial to approach this communication with authenticity to avoid the trap of greenwashing. Here is how you can present your event […]

Discover key strategies to enhance your event’s presence on social media with insights from the 2024 report. Learn how to prioritize authenticity, leverage the power of shared content, and use targeted advertising to effectively attract and engage a broader audience in your event social media strategy.

Exploring Event Marketing Companies: Comparing Pros and Cons When it comes to event marketing, selecting the right company is crucial for success. Let’s delve into the strengths and weaknesses of various event marketing companies, including TUKIOO, to help you make an informed decision. TUKIOO: Tailored Strategies for Magical Events Tukioo is a startup that sole

During periods of economic uncertainty, the knee-jerk reaction for many business owners is to slash their marketing budgets. However, taking measured approaches and making strategic decisions can lead to better outcomes. This article provides practical tips on how to manage and maximize your marketing budget during choppy economic waters, allowing your business to thrive despite

A Guide to Captivating Audiences In today’s interconnected world, the fear of missing out (FOMO) has become a powerful motivator for individuals. It’s that nagging feeling that everyone else is experiencing something amazing while you’re left out. As event organizers, tapping into this phenomenon can help you generate excitement, boost attendance, and create a buzz