Author name: Julie Renson

event marketing strategy adele munich

How Adele’s 2024 Munich Pop-Up Stadium Redefined Event Marketing Strategy

How Adele’s 2024 Munich Pop-Up Stadium Redefined Event Marketing Strategy When Adele announced a 10-show residency in Munich in 2024, she did more than schedule concerts — she delivered a bold example of what an event marketing strategy can achieve when branding, experience, and innovation align. From a bespoke pop-up stadium to immersive fan zones

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Sustainable Event Communication: How to Avoid Greenwashing

Sustainable Event Communication: How to Avoid Greenwashing In a world where consumers are increasingly aware of the environmental impact of their choices, promoting your event as sustainable offers a significant advantage. However, it is crucial to approach this communication with authenticity to avoid the trap of greenwashing. Here is how you can present your event

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