UK Festivals Are Struggling – Here’s How Innovation Can Save Them In a recent article for Business Age, Nick Morgan, Vice Chair of the Association of Independent Festivals and CEO of We Group, The Fair, and We Are OPS, paints a sobering picture of the UK festival scene. Published on September 19, 2024, “UK festivals […]
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Event marketing strategy: How Burning Man builds community By Julie Renson For over three decades, Burning Man has drawn tens of thousands of participants into the Nevada desert for an event that is almost impossible to categorize: it’s a temporary city, a festival, an immersive art exhibition, and a living experiment in community. But above
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How Adele’s 2024 Munich Pop-Up Stadium Redefined Event Marketing Strategy When Adele announced a 10-show residency in Munich in 2024, she did more than schedule concerts — she delivered a bold example of what an event marketing strategy can achieve when branding, experience, and innovation align. From a bespoke pop-up stadium to immersive fan zones
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5 Lessons from IMS Ibiza 2024: How Superfans Can Transform Your Events What Event Organizers Should Learn from Superfans – Insights from IMS Ibiza 2024 Billboard Pro Report — Source: IMS Ibiza 2024 (Billboard, Katie Bain) Myradh Cormican In an age of scattered attention and algorithm fatigue, superfans have become the secret engine of
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Free Events in Brussels in January 2025! 🎉 Want to kick off the year in style without spending a fortune? Brussels offers a January full of free events. Music, art, cinema, comedy… there’s something for everyone. Here’s our selection of must-see events, organized alphabetically: 1. Dive into Jazz with Jam Sessions 🎷 Are you a
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Learn how to invigorate your theater by adopting the approaches of the most captivating festivals. From creating unique events to fostering community engagement, discover the keys to enhancing the theatrical experience and attracting a wider audience.
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Discover essential do’s and don’ts for maximizing your event’s social media strategy. From fostering genuine engagement to avoiding over-promotion, learn how insights from the Hootsuite 2024 Social Media Consumer Report can guide you to social media success, ensuring your event shines authentically online.
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Unveiling the Magic of Event Marketing: What is Event Marketing? Event marketing is like throwing a fantastic party for your brand – it’s all about creating buzz, excitement, and connections in the most memorable way possible. So, what exactly is event marketing, and why is it the ultimate tool for businesses looking to stand out
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Discover strategies to grow your event while preserving its core values. This article offers key approaches to aligning expansion with principles, engaging your community, and ensuring each development stage authentically reflects your beliefs, thus turning growth into a true enhancement of your values.
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Sustainable Event Communication: How to Avoid Greenwashing In a world where consumers are increasingly aware of the environmental impact of their choices, promoting your event as sustainable offers a significant advantage. However, it is crucial to approach this communication with authenticity to avoid the trap of greenwashing. Here is how you can present your event
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